What if 'design' meets medical lab report?

Wired magazine asked designers to update the design of medical lab reports. Please see more designs here

Choice architecture: the framing of how decisions are presented to consumers

An article from the Wall St. Journal about government policy mentioned this neat approach to business:

... "choice architecture" -- the context, format and framing of how decisions are presented to consumers. You will eat more nuts from a big bowl than from a small bowl. You will choose surgery if you are told it offers a 90% chance of survival; you will reject it if you are told there is a 10% chance it will kill you. The same people who would skip investing in a 401(k) if they had to "opt in" to the plan will participate if they have to "opt out" in order to skip it.


I wonder how this may be applied to help us succeed at anything we do.

Read full article here:
http://online.wsj.com/article/SB124545477468032915.html

MARHedge and TraderForum marketing: Institutional Investors two organizations select Solarek Studio to design promotional postcards for conferences

MARHedge and TraderForum, two of Institutional Investors conference groups, asked the Solarek Studio to design postcards promoting their conferences.